Execute a powerful go-to-market strategy
Succeed in rolling out your dev tool or open source product at scale and with durable monetization by mastering non-traditional go-to-market tactics for developers.
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Donāt let sales & developer-centric growth opportunities slip through the cracks
Done correctly, community building can be the foundation to your bottom-up go-to-market strategy, overcoming common challenges:
Developers are resistent to traditional marketing
Difficult to identify members to turn into customers
Constant search for rich content ideas
Many touchpoints & unclear customer journeys
but with
you will ...
Approach developers with authentic & targeted interactions, not ads
Leverage community to define your organic growth strategy, use crowd.dev to identify the right content concepts and messaging strategies to amplify your marketing efforts.
Activities
Go through your community activities and conversations to see what your contacts care about and jump into promising discussions.
Tags & custom attributes
Use tags & custom attributes to better segment and understand your contacts, so you can inform and tailor your interactions to them.
Find qualified opportunities in your community, product, and commercial data
Drive sales and lower customer acquisition costs by identifying the right users to target with our enriched contacts pages that include organizations and interests.
Organizations
See all the organizations that have been identified in your community and stay up to date on any new ones and know which contacts represent them in what roles.
Filters, sorts & views
Filter your community based on engagement, reach, or any custom attributes you define to build relationships with valuable contacts.
Develop a content strategy that drives awareness & product adoption
Content is king when it comes to a developer-audience, use your community activities and trends to identify key topics to write about and attract and convince the right developers.
Trending conversations
Know what drives the most engagement or interest within your community to create the right content.
Eagle Eye
Search for content inspiration accross developer platforms like HackerNews and DEV using keywords.
Map out your user journey from beginning to end
Based on your existing contacts, map out the complete user journey from first interaction to sale to better optimize your future acquisition strategy.
Rich contact profiles
See all activity history of a contact in one place to see what led to a sale, pair this with other contact data including attributes, tags, and identities for extra detail.
Notes & tasks
Create custom tasks & notes for specific contacts so you and your team are aligned on what steps to take next.
Why go-to-market teams love crowd.dev
Go-to-market teams around the globe grow with crowd.dev.
Jacob Loring
Demand Manager, code intelligence
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